The solution to this problem was a set of serif and sans serif typefaces with precisely the same spacing, so they could be swapped out to change the character of a page without affecting the copyfit. ![]() However, as publishers of both upmarket and downmarket papers, the owners wanted to keep the general character of each paper intact: louder volume and more of a feeling of immediacy in the downmarket tabloids, and a quieter, more respectable tone of voice in the upmarket tabloids. A new format was being developed for all of their titles, to decrease ineffeciencies in production and to allow the different titles to more easily share a portion of their stories. Berton Hasebe designed Duplex Serif and Sans to solve a very specific problem for this newspaper group. ![]() ![]() Danish newspaper design specialists RibergÄrd + Munk commissioned a pair of headline typefaces from us as part of a sweeping overhaul of well over a dozen daily newspapers published throughout Sweden by MittMedia.
0 Comments
Leave a Reply. |